|
Want me
to build a website for you?
Click Here
If you find making your own website from scratch a bit daunting,
SiteBuildIt have all the the answers.
SiteSell will do the whole thing for you. Build it, host it and
get high listings on Google. It's 100% guaranteed
success or your money back. Just sit back and relax
Click Here
Why you need to learn
HTML
How to add a shopping cart to your website
How to accept credit cards online or by phone
Get thousands of one way links
to your website with
Article Underground
How to get your site to the
top of Google
FrontPage
Dreamweaver
Why you need to have
FTP Software
Make money with
unique articles on your website.
HOME |
Michael Campbell is one of the best known
and respected experts on internet marketing. I have bought some of
his ebooks since 1999 and I must say, they have helped me enormously
over the years to fine tune my efforts with regards to the websites I
now make. I have also bought his book Goobert, which is all about
getting your website working for you on
Myspace, Facebook and Twitter by using
powerful word of mouth campaigns and techniques.
This is what Michael has to say about the new phenomenon of word of mouth
marketing on Myspace, Fscebook and Twitter:
The websites used for selling products and affiliate marketing have
changed over the years. White hats have used microsites, mininets and authority
sites. Black hats countered with scrapers, splogs (spam blogs) and MFA (made for
AdSense) sites.
All have come and GONE as the strategy of choice. Even SEO has become
"old school" and will soon take a back seat to the social media space.
In 2007, everything started to shift. With all the social media
available, it became a lot easier to advertise your personal brand and get
backlinks.
You could create mininets, doorways, pumpers and links, without having to set up
your own websites. You could do it on the backs of the social media networks.
Years ago I wrote on the #1 tech blog at the time, "Search is becoming
secondary in many markets. Word of mouth is taking over faster than ever,
thanks to the reach of Myspace, Facebook and Twitter."
"For example, if I'm looking for a product, I'm more likely to broadcast a
tweet on Twitter, and get the opinions of people I trust. Only as a last
resort would I rely on a search engine, that constantly gets gamed by people in
the SEO business."
"People can live in the Google SEO world as long as they want, with its 2003
search technology. But future traffic lies in (dare I say it) social media
properties with conversational WOM (word of mouth) marketing."
"Change happens. You either adapt or perish. SEO and its effectiveness
have declined."
"When it comes to getting traffic and paying customers, SEO has
become secondary in many markets. It's no longer effective at getting the word
out, because it takes too long."
Within two months of writing that post, I wrote
Goobert. I wanted to prove that everyone could have a
successful affiliate marketing business, or a website selling their own products
without learning SEO or having to pay for advertising.
In my very first test, I got up to 400 unique visitors per day in just four
weeks. Fast forward to the present day and the
Gooberts rule the roost. A mini site is all it takes.
I'm talking a topically tight 10 page site, with a Wordpress blog on it. It
might feature three items for sale. One in the
low, medium and high price rangesSomething for each budget.
But rather than focus on SEO and organic search, and getting found passively,
you jump into the conversations and take an active role in getting traffic to
your site. It's a lot more fun than setting up mininets, or one giant 200 page
site, and waiting, hoping that you'll get found.
Start your marketing by setting up a few pages on social hosting properties like
Squidoo, Weebly, Tumblr and HubPages. These become topically related pumper
sites to drive additional traffic and links to your mini site.
Set up social bookmarking accounts on Delicious, Mr. Wong, StumbleUpon, Mixx,
BizSugar, Yahoo My Web, Faves, Simpy and Google Bookmarks. These are used to
link and promote any page where you leave comments.
And if you still don't think bookmarking is worth it...
Bookmarks apply the law of liking. (Robert Cialdini fans take note.) If you
comment on someones blog, tell them why you liked their post. People tend to
like people who already like them.
Bookmarks also apply the law of reciprocity. If I link to you, or bookmark you,
that same type of behavior should be extended to me.
Bookmarks create links to pages that would otherwise be isolated nodes. You can
give link love to those pages, so they get spidered and pass the link juice on
to you.
Now here's where the fun starts. How a 10 page site, and a little elbow grease
in the social media space, can generate some swift affiliate commissions.
1) Subscribe to the Google Alerts, not one keyword, but dozens
surrounding your market. Jump into every conversation
related to your topic.
Go comment on their blogs. Be helpful while trying to divert their attention to
your site. Social bookmark - not just their sites - but every post you comment
on.
2) Go to Twitter.com and type in your keyword phrase. Did you notice that
Twitter is a search engine now? It's real
time results. This makes Google very nervous and Twitter could end up as a
serious competitor.
You can jump into these conversations as they're happening. In real time. You
can prevent these people from needing
a search engine. It's being proactive, reaching the prospect earlier in the
decision making process.
3) Start conversations and answer questions on your blog. What questions?
As you monitor the Twitter stream, you'll
see plenty of questions being asked. Take note of the popular ones.
But if you want to jumpstart your blog with all sorts of useful content, go to
the Wordtracker Question Tool. Type in your keyword phrase and the top 100
questions in your niche will appear.
Go down the list and answer those questions with posts on your blog.(Multiply
the numbers by 54 to get
more accurate monthly Google search numbers.)
It's this simple...
1) Subscribe to Google Alerts
2) Participate in blog conversations
3) Jump into Twitter conversations
4) Answer questions on your blog
5) Direct prospects to your products
Take one small 10 page mini site and sell the heck out of it. Talk about it.
Advertise it. Market it. Brand it.
Social bookmark every post where you leave a comment.
Tap the "social" aspect of social media. Be a good listener. And when it makes
sense to do so, jump in and tell your product story to anyone who will listen.
Sell to this market. Agree with their pain or pleasure. Intensify their
emotions.
Then aim their desire. Focus it on your product or service, as the solution to
their problems.
That's all it really takes to get started in social marketing and taste
success. And once you taste it, you'll never go back to your old routines of
watching reruns on TV. You'll have a whole new outlook of motivation,
inspiration and burning desire for more success.
When you're ready to try it, get
Goobert 2.0 and get started. It's the most powerful social
media marketing method ever devised. I guarantee it.
Read the full story on Michaels website:
Goobert Social Media You will also get a couple of
Michael's most popular ebooks on marketing your new website, free.
Learn in easy steps how to get thousands of
buyers to your website from Myspace Twitter and Facebook by using word of mouth
marketing tool and viral referral advertising online
HOME
|
